Let me introduce myself... My name is Julie. I'm originally from New York City - and very proud of my heritage. Family is super important to me, as are friends who become like family. Honesty and integrity are my super powers. My unique strength is the synergy of my creative vision and analytical mindset.
Several years ago, in another place, in another time, in another life, an alter-ego was born... Sydney. "Sydney" allows me to focus on expressing my creative side
What does SydDesign mean for you? Branding, designing, finding your archetype, creating a marketing strategy. Turning your imagination into reality, and your projects into an expression of your wishes.
First, I like uncovering how you do business now and what you want the future to look like. We will discuss a plan to reach your goals... looking at a total brand strategy for your business! We can either take small bites of the elephant, or swallow it whole... that depends on the size and scope of a project. Then I can help with marketing, processes, advertising campaigns, media... & of course, the design or content for any of the branding and marketing we decide are right for you to put in place - digital or print (including web sites & social media). It's all about how we tell your story and show off your brand.
The key is to always have your branding and messaging be consistent... so you can easily be recognized as YOU!
visual identity
archetypes
interactive experiences
messaging recognition
values & positioning
competitive advantages
identify target audience
marketing/communication plan
build customer loyalty
craft consistent messaging
how you want to be perceived
differentiate from competition
how your brand came to be
your core beliefs
what makes you unique
how your brand impacts people
create an emotional connection
be relatable and memorable
So... call me Julie, call me Syd - I'll answer to both. And either way, I'd love to work with you.
Let's imagine it together!